Toyota President’s Award

When it comes to buying a car, finding the right dealership can be a challenge. One way to help find the right dealership is to look at how the customers are treated – but how can you do that?

Thankfully Toyota has provided an award to distinguish dealers that excel at customer satisfaction – the Toyota President’s Award. Only a select few dealerships are able to earn this prestigious award, and Wilde Toyota was among the top dealers in 2008 to receive the President’s Award.

In order to achieve such an honor the dealership must meet the highest customer satisfaction levels in all areas of the dealership including parts, service, and sales.

While this may seem like something easy to do, only about 10% of dealerships are able to achieve this.

The next time you are looking for a new vehicle, you can be rest assured that by going with Wilde Toyota you are being given the some of the best service in the country!

Stop in and see us today to experience our award winning service yourself.

The Best Time to Buy a Car

“I am looking to get a new car, but when is the best time to buy?” That is a pretty common question among car shoppers. Over the years there the average person has thought the end of the month, or even better yet – the end of the month at the end of the year! There may be some truth to that – for certain folks, but for others – and most people – that is no longer the case. You may find the answer surprising!

There are several types of car buyers out there, but for this particular topic we will focus on two: the emotional car buyer vs. the analytical. Neither of which being better than the other, they just have different priorities.

Since most people would argue that the end of the month is the best time to buy, or so they have heard, let’s start with that buyer. This person would typically fall into the category of the emotional buyer, though not always. The reason the end of the month is the best time for these buyers is because there are more reasons to buy now – the most typical being manufacturer incentives will be changing very soon. The challenge for this buyer, though, is the feeling of pressure – whether it is there or not. Just the fact that incentives are typically ending puts a bit of uncertainty in your mind – will the programs get worse? Better? Will I have missed a great opportunity? It can be pretty intense for these customers at times.

The second buyer, the analytical buyer, has a different outlook. Since emotions tend to be less of a factor these buyers will tend to buy when everything makes sense to them. A lot of time would typically be spent researching the vehicle they are looking for, whether online or stopping at dealerships a few times before they actually buy the car. Either way, there tends to be a bit more time involved. For these buyers they will typically buy a car once they have looked at several different options, and thought long and hard about the very question of “when” to buy the car. A lot of these folks would also tend to feel the end of the month is when the “best” deals are to be had. They have just put more research in beforehand.

Now to this point it would appear the “end of the month” is the answer. But is it? When someone goes to buy a car, are they looking for the fastest process just to get the end result? Or, would one prefer the most accurate process?

What is the difference?

Take a look at the restaurants, would you rather have a server that is fast – and in the process might make a few mistakes, or someone that takes their time to be sure everything is done with excellence? That is the difference. And in the dining industry you will typically find better and more accurate service during off peak times.

The same can be said for buying a new car. Except when you are buying a new car there are a lot more things to get right – especially the legal documents. There area also many things to learn about the new car.

All in all, the best time to buy a car is the “off peak” times, when your consultant can spend more time with you and getting the details perfect for you, than at the end of the month – when everyone is in a mad dash to buy their car.

Ultimately though, when you are at the dealership you have the best opportunity to get your best deal. Because statistically the odds of someone coming back are pretty slim. So the next time you go to buy a car, and you are at the dealership – there is no time like the present to buy.

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Stop in and see Wilde Toyota in Milwaukee when you are looking for your next new or pre-owned Toyota, we will be sure to give you the best deal when you stop to see us!

Consulting – the New Car Buying Process

As with everything in life, there are changes happen. With Toyota, this is no exception either. You can find a whole slew of information on new incentives from Toyota. However, navigating all of that information can sometimes be a challenge. A lot of folks out there steer clear of dealerships, when the easiest way – most times – to get the information they want, is to stop on in!

It seems at times the concern is that the staff are out to take advantage of our customers. In reality, taking advantage of our loyal customers (and new) is effectively burning bridges. The goal, at least for Wilde Toyota, is to serve our community and help people get into the new vehicle they’ve been wanting.

Unfortunately finding accurate information can sometimes be difficult. There is a new era of information, and that information can get very confusing for many people. The staff at our dealership is here first to be a consultant and trained to know the product. The first part though, is the most important. After all, who wants to buy a vehicle from someone they don’t trust!

It is the mission at Wilde Toyota to provide exceptional value to our clients, along with great service and the best selection of new vehicles or preowned vehicles! We would be happy to sit down for a consultation any time!

If you were to visit us for a consultation, there are a few things you should know:

• Shopping for and buying a car can be stressful, we understand that.
• Not everyone is ready to buy a car “today,” we understand that.
• Some people want their car now, we understand that – and are prepared for that.
• Our goal is to learn about your needs and find the right vehicle to fit those needs.

In order to best assist you during the consultation there are a few things we would go over:

• What the vehicle will be used for
• If you have specific options you are looking for
• What your goals are at the given point in time
• Addressing any vehicle specific questions

There are other things we would address, and typically people are already familiar with the first two points. A lot of times, though, there are not specific questions to the vehicle; nor are there clear goals. Not that either are “required,” we just want to best utilize your time around your needs.

We understand that buying a new vehicle brings up different feelings in different people. We hope that anyone that buys a vehicle from Wilde Toyota ends up leaving feeling great about their decision. If they don’t, then we have not done our job right, and ultimately we have failed our customers. That is not an option here. We look forward to making your next vehicle purchase the best automobile buying experience you have ever had!